“What’s the difference if I switched to an Instagram Business Account or not?” It makes a great difference — especially if you’re seeking to have accurate insights on how your target audience perceives your brand.
The question is: Should you upgrade to an Instagram business account?
The answer? ABSOLUTELY YES. AND YOU NEED TO DO IT RIGHT NOW.
Having an Instagram business profile provides you access to unique Instagram features such as being able to promote your ads to a wider range of audience, getting insights on who gets to frequently see and interact with your profile or being able to create shopping ads for those who have physical product offers.
Even if you’re not a business, you can still upgrade your IG account to a business profile. Here’s a quick story: someone from our team actually did that to her dog’s social media account and it does actually work well on gaining new audience who has the same interest as her’s!
But apart from all these, here are a few more reasons why you should upgrade to an Instagram business account now:
You can share links on your Instagram Stories.
Instagram Stories are a big hit right now, especially for younger audiences like the Millennials and Generation Z’s. Adding links on IG Stories has been great news for publishers and sellers because it drives higher real-time traffic and conversions compared to doing Instagram posts.
You can generate sales with IG’s shoppable posts.
It’s now easier for business owners to seel their products online with IG’s recently launched shoppable posts! You can easily upload products, put price and additional tags and lets your customers shop directly from your organic Instagram posts!
Increasing engagement metrics has been made easier by strategically maximizing Instagram’s feautres.
Instagram continues to release new features after a couple of months which gives users fun, new ways to connect with their audiences. By utilizing these new tools, you can grow your engagement and help make sure your posts are visible to many.
You get to encounter awesome people and collaboration can actually happen in no longer amount of time!
Today, microinfluencers can be easily reached out to — but it comes with good marketing skills that you possibly get an opportunity to work with people who have huge social media tractions.
These are some of the reasons why you should always keep an eye out for updates and always experiment with IG’s newest features. Not only will you grow your reach, but will also keep you steps ahead of the competition.