Finding a good social media marketing agency for roofing companies is constantly becoming the newest go-to option for several family-owned and large-scale roofing businesses.
If you’re a roofing company owner who’s got an impressive achievement in the local community scene, chances are, you have a steady amount of social media traction and good consumer feedback is one of your priorities now that offering solutions are easily powered — all thanks to the power of the search engine.
But even if that’s not the case, here are the most important things that a good social media marketing agency for roofing companies must do:
They will help optimize your website because social media is not enough to make people convert.
This might seem unlikely since we’re talking about social media here, but if your target is to have higher website conversions, then this should also be one of their main priorities.
Let’s explore a typical customer’s purchasing mindset. Let’s say you are a roofing company who does mostly offline marketing initiatives — flyers, brochures, print ads… even word-of-mouth does its own wonders. But since a customer wants to know more about what you can offer, they go searching online. But once they didn’t have a good experience with your website, then that’s some serious stuff to deal with.
Consumers are more likely to trust a website that doesn’t look outdated, has complete information, user-friendly and mobile-optimized.
A good social media company near me knows that aside from getting good social metrics, it’s important that the website has to look pleasant in order to generate actual conversions. Remember, a pleasant-looking social media does not compromise for a badly built website (slow loading speed, missing information, outdated details, etc.).
They will set realistic results because establishing quality content takes time.
It sounds pretty familiar that some social media marketing agencies continuously prove themselves to potential clients by presentable far off the fetch data on expected monthly social media metrics.
The problem with this is, many business owners expect that the promise will be delivered. But once the promised metrics are not delivered on time, it decreases the agency’s credibility to be trusted.
It’s extremely important that a social media marketing agency has a realistic approach on helping you achieve your social media marketing goals and being able to fully explain to you what’s going to happen with the budget that you can offer to them in exchange of their services.
They can openly discuss with you the pros and cons of organic and paid marketing.
Resonating with the second point we discussed in this blog, you’ll know that you can trust a social media marketing agency when they can disclose with you that realistically speaking, the results of organic and paid marketing is going to be different.
With organic social media marketing, you’re gonna have to rely on having a stable content marketing strategy for each platform, being able to regularly post daily, be active on social media groups and discussions and actively engaging with your audience on comment sections.
With paid social media marketing, you can do everything that’s mentioned in organic social media marketing but you can create sponsored ads which will potentially increase your post’s engagement or awareness by approximately 10x bigger than the usual engagement you receive in organic marketing.
If one of these 3 things haven’t been explained to you clearly by the social media marketing agency that you’re potentially looking forward to collaborate with, then you should give it a second thought.