People are usually at the top of their awareness when they simultaneously seek answers to their questions. Quora delivers more than being just a Q&A platform: it has evolved into potentially becoming one of the best platforms to communicate with all kinds of people and influencers around the world.

Quora, established by two former Facebook employees, aims to engage communities with different types of topics has been growing quickly since its year of establishment in 2009. It allows users to post and edit questions and make edits for answers that have been suggested by users.

So why not consider leveraging on using Quora as part of your content marketing strategy this 2019?

Here are some of the reasons why you should be on Quora.

Quora is a platform that lets you understand the world better through community engagement. People from across the globe are able to ask for personal and professional pieces of advice, product review, and recommendations, travel tips to seeking opinions on more relevant and timely social issues.

Second, Quora works a bit similar with social network sites. Users are able to follow other people and interacting with different communities and be able to upvote posted answers from user’s questions as well.

Quora, in itself, offers an upgraded communication to reach your audience.

It’s the best platform for you to boost your industry expertise and gain social influence, a better way to connect with the professionals in your industry and a better chance to get to know how your audience deals with everyday living.

Here’s a quick guide on how to get started on Quora:

1. Create an account, add a profile image, description about you, your bio credentials and attach your website link.
2. Add your educational credentials and select the topics that you really know about. This is where being involved comes in.
3. Search for topics that are relevant to you and has a lot of active followers. You will also get suggested topics where you can also join.

Quick tips on how to make sure you’re visible on Quora:

1. Choose the right questions to answer. Ideally, the most recent questions (based on the topics you joined in) are the best ones to respond to and can increase your chance to get upvotes and responses.
2. Make sure that your responses are comprehensive and something that’s been responded to not because “the question needs to be answered” but because “you have something valuable to share to the readers”. Quora works best when you actually answer the given question and not by responding from a certain angle only.
3. When responding to a question, avoid responding as if you’re writing a long post. Make it more personal, and talk according to your reader’s tone of voice.
4. Post new, relevant answers as consistent as you can. Users will often notice those who are very active in the community and carry out their expertise when they respond to questions which allows you to be discovered more by users.

Whether you are interested to join Quora or have plans to do so, one word will make it effective: value.