Advertising on social media, vlogging or blogging, website loading speeds, newsletters you receive in your email — you know it all sounds too familiar. Digital marketing has changed the way we live and the way we look at different brands. It has become our way of communication, it’s an essential part of daily living and will only get more necessary to be involved in as years come and trends are evolving.
Digital marketing includes is divided into several categories, namely:
- Content Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Social Media Marketing (SMM)
- Pay-Per-Click Campaign (PPC)
- Affiliate Marketing
Meanwhile, some of the digital breakthroughs that are progressively changing the digital marketing landscape are:
- Augmented Reality/Virtual Reality (AR/VR)
- Artificial Intelligence (AI) and Robotics
- Voice Search
- Data Analytics
Here is Unbounce’s simple guide to every digital marketing tactic:
When you’re a new entry in the competitive landscape and you want to reach your target customers conveniently, you can easily start by tapping the digital dimension.
Those categories I’ve mentioned above are different digital marketing tactics may all be essential, but it doesn’t mean that you can apply all of them in your business’s strategy.
Oftentimes, the common mistake of many business owners and marketers often forget is that they want to target everyone in all channels they can possibly tap in, all at the same time!
I remembered having a potential client who wanted to do email marketing, social media marketing, SEO, PPC, and influencer marketing all at once. Here’s the thing: your budget cannot sustain that, first and foremost (unless you’re a globally renowned multi-brand company who hired topnotch digital marketing experts to do everything).
Doing this is considered an inappropriate move because, for every stage of your marketing funnel, you must only tap on certain digital marketing channels in order to achieve specific metric results (e.g. SEO and Social Media Marketing for brand awareness.)
Question: With digital marketing predominantly taking over, is traditional marketing considered dead?
No, but it integrates with digital marketing initiatives in the forms of interactive billboards and print ads (e.g. Scan the QR code and it will lead you to a special online discount offer) and even radio and television marketing are still hitting up as much as 80% of the US population as of 2018.
Digital marketing isn’t just all about the latest social media trends or tech tools that you can utilize for your business. It’s not just, “Oh, this post looks good. I should try this one on my accounts, maybe it will attract my customers.” or “I could bid for this keyword since it matches my product offers. Maybe customers will find me easier if I do this.”
Digital marketing is a combination of creativity, analytics, and a diverse mindset. Digital marketing is all about finding better ways to understand and communicate solutions to people’s varying needs. It’s about what value can you find in between traditional and digital marketing — how you can incorporate both initiatives to create a solid marketing strategy.
And lastly, digital marketing will continuously change how people think.