Imagine yourself in this situation: you came across an online ad that promotes a limited-time sale. You click on their website link and unfortunately, it took more than 5 seconds for the webpage to load. Nobody wants that kind of website loading speed, so you closed the link instead.
Slow website loading speed is your enemy. A 1-second delay will cause you fewer page views, lesser web traffic and of course, fewer conversions.
The ideal website loading time is at least 3 seconds while the average time for a mobile page to fully load is at 22 seconds.
If you want to have a good Google ranking and attract your target audience to purchase on your website, here are three reasons why fast website loading speed improves conversions.
It helps create bigger profit.
Several case studies have proven that more than 50% of the consumers are greatly dissatisfied with websites that take too much time to load, resulting in fewer purchases. Few common factors that can trigger slower web loading speed are poorly designed user interface (UI) or too many redirecting channels just to make a single purchase.
If your goal is to trigger conversions on a daily basis, you must create a simple yet impactful UI/UX design and be sure to monitor your website from time to time should there ever be any interventions that may occur.
It can help you analyze your users.
Not so long ago, I had an experience with a client who offers cybersecurity solutions. While looking at the analytics on why there were no conversions for almost two months, I traced every bit of the webpages and found out the landing page only displayed a 404 Not Found page.
From there on, we decided to recalibrate the strategies for our client’s marketing funnel in order t omake up for the lost conversions. On their end, they must fix their landing page immediately or else, the search ad campaigns won’t work effectively on our end.
But on a good note, if you started out with a website that had a lot of problem to encounter before making the system seamless, you have a good grasp on how your website’s drawbacks affect your target user’s online behavior.
In order to make a good run of your website’s current situation, it is essential to determine where your users usually stop going further once they enter your site. You can gather a structured analysis of a user’s online journey in your website through Google Analytics, for example.
It increases your search ranking, which increases your credibility.
Have you noticed that most of the websites who appear on the first page of the search engine results have good loading speed? If your site loads faster by at least 20%, you’d have a good chance of competing for the top search results.
But here’s another thing to remember: if you want to achieve higher website ranking, there are other factors to consider. It could be:
- SEO- Optimized Web Content
- Responsive Website (brand to user engagement)
- Grammatical Structure (it matters.)
- Up-to-date website
- Detailed product offers and descriptions
- Complete contact numbers, address, and socials
If you find yourself wanting to have higher sales in no time, then consider evaluating your website’s loading speed today.