Everyone seems on the hype with social media, and even the majority of the business owners are.

With over 1 billion users as of 2018, chances are, you’d never want to miss the chance of launching your business in every social advertising platforms you can get your hands on.

But should all kinds of businesses really be on Instagram?  

First, ask yourself. What industry are you in? Is it really necessary for you to promote your business online? Industries such as auto, retail, travel, food and beauty are given since they are human commodities and contributes huge factor for creating global trends.

Not having an online presence leaves you a wasted opportunity, so better be aware of what your fellow industry competitors have been up to online. Find out how they appeal to their customers so you can determine how to introduce your brand without having to struggle being recognized in the midst of growing online competition.

Second, does your product/service appeal to the senses? Visual storytelling and captivating the senses is what Instagram’s all about.

When you can market your value proposition without having to sound too technical or “salesman-like” on social media, it’s going to attract a good number of online audience. They are more interested in looking at how appetizing the food is, or how it can appeal to their daily lifestyle. If you have an eye-captivating product, then you’ll be able to easily showcase what you can offer to your audience.

Third, do you have a consistent branding and active online presence?

Imagine if an online user wanted to know more about your product or service and look up for you online, but they couldn’t find your website because you don’t have one yet or maybe your social media pages might seem empty or look too visually cluttered. How would that make you feel?

And lastly, is your target audience active on Instagram? It’s no good if you’re trying to promote your business online if they aren’t spending most of their time on Instagram.

But even if they’re not enough for your business goals, don’t worry. You can always attract engagement by being more social and responsive to follower tags and being aware of associated hashtags with your brand.