Every business needs to have a stable social media presence by posting regularly. Some go overboard by publishing several posts every day, some will post once or twice a day and some actually doesn’t touch their social media accounts WHICH YOU SHOULD NOT DO if you want to establish engagement with your target audience.
Each social media platform has its respective algorithms when it comes to recognizing brands with highly relevant content. But when is it too little or too much when posting on social media?
Here’s a quick guide on planning out how frequent should you post on different social media platforms.
How often should you post? 1x-2x a day, usually Tuesday or Thursday.
The results may vary depending on the number of followers that you have, but the usual number of posts that brands publish is once or twice a day. Anything more than these digits might seem “spam” to your followers. Plus, Facebook’s algorithms prioritizes quality over quantity.
The more relevant and impactful your posts are, the better.
How often should you post? 1x-2x a day, 4x-6x a day for Instagram Stories
Despite progressively releasing new features such as Shopping Ads that makes the E-commerce process for most brands more convenient, even Instagram have been implementing more rigid algorithms in order to prioritize customized content on Instagram.
Most brands post 1x-2x a day on Instagram, but it’s actually sky’s the limit on IG Stories and provides real-time metrics because users are actually viewing it and it only lasts for a day which makes it easier to determine what kinds of published content gains the most engagement traction.
How often should you post? 5x-10x a day, depending on your industry.
Twitter is the most ideal platform for delivering real-time news to your target audience. Generally, it’s better to post more on Twitter because it increases your chance to be seen. The general rule of thumb is to craft relevant tweets or retweet what’s relevant to your brand.
How often should you post? Once a day, usually up to 20 posts per month.
Although LinkedIn is more associative for the corporate world, it still enables different brands to penetrate up to 60% engagement from its target audience. Stay connected with your market and create posts that are most relevant to their professional environment.
How often should you post? At least 10-30 pins a day.
Pinterest may not seem to be a typical part of a social media campaign, but this platform works best for the visually-dependent market. Targeting to have as many pins in a day will actually increase your exposure and engagement among online audience.
Conclusion
Not all types of businesses need to be on all kinds of social media platforms. If you’re a B2B company offering security software, then it wouldn’t be ideal to market on Pinterest since your audience is not visually-inclined by profession.
Understand first your target market’s online behavior then establish a plan on which particular platforms are you going to establish your presence.
And lastly, while it is absolutely fine to automate your social media posts, personal engagement with your audience is a greater way to boost your brand’s digital presence.