We’ve got a question for you: Are you having a hard time trying to figure out how to get more engagement on Facebook posts?

Social media has become an important tool for communication and getting real-time updates for billions of people around the globe. That’s why millions of businesses are heavily utilizing on amping up their social media presence to catch up with the constant demand of their target audience.

If you’re one of those business owners who cannot figure out how to attract your audience on social media, then this article is perfect for you.

Here are 4 simple ways on how to get more engagement for Facebook posts.

Utilize Facebook Ads Manager.

For those of you who do not know what Facebook Ads Manager is, it’s Facebook’s business integration that lets you run ad campaigns on Facebook, Messenger, and Instagram.

Facebook Ads lets you determine what kind of ads work and what doesn’t for your target audience, lets you have all the important metrics you need to know in order to determine who can be your potential targeted audience and informs you on all changes on your ads and campaigns.

Depending on your advertising objectives, the easiest way to get more people to like, comment and share your Facebook posts is by creating a Page Post Engagement ad campaign.

BONUS TIP: You can create several ad campaigns with the same social media ads with different ad objectives. You’ll have to create them all separately.

For example, if you have 3 different ad objectives (brand awareness, post engagement, and website clicks), you can create 3 different campaigns with the same types of ads.

For best results, test if the ads will generate results for a couple of days. If it does, then allocate the ad budget. If it doesn’t, then turn off that specific ad campaign.

Post on social media regularly, but not excessively.

“The more you post, the more you’ll get noticed.”

In some cases, yes it is true. But the tendency is that people might get annoyed at seeing your posts over and over again.

It is unreasonable to simultaneously create new posts every 1-2 hours since this will also waste some of your time, especially if you haven’t crafted a long-term content strategy for your social media platforms.

Posting regularly — at least 2-3x a day will keep your customers updated about the latest news and activities you’re currently promoting.

Be socially present and active.

Just because you have a Facebook or IG account and you regularly update your feed and promote your posts does not mean that it can guarantee good engagement metrics.

Some brands nowadays are even going further on promoting their brand as far as commenting on their customers’ posts or even checking out what their competitors’ social media has been up to.

One of the many social media strategy that brands are doing today is getting noticed in a creative manner today. And being able to follow and interact with what your target audience has been following or commenting on is a great way for you to expose your brand creatively.

Don’t just follow social media trends. Be original.

The thing about trying hard to climb the recognition ladder and rank alongside your competitors is that you’ll all tend to look the same.

Even after the day, what’s most important for the customers is the ability of a brand to create an unforgettable experience that makes them think twice about the other brands that offer the same products and services in the digital world — regardless of the execution.

Always make sure to create something that resonates with your brand’s identity and with your audience’s persona.