It’s 2019, and some of the biggest businesses across different industries started rebranding. Soon, other companies started rebranding too, in hopes that it will generate buzz and attract their audience again with a fresher look. Some were successful, while some were not.

Why is it necessary to rebrand?

Rebranding is usually done every 7 years, but globally recognized brands tend to use their exisiting brand portfolio longer because for them, a consistent identity matters.

But for small to medium businesses, it is a challenge, knowing that the industry landscape keeps getting bigger and competition is getting tighter. These businesses have to adapt to the evolving marketplace. They have to evolve with different marketing needs of their target audience. They have to recreate themselves to shed a newer perspective on what value their brand can bring to consumers.

Get started with our 8 rebranding tips:

Ask yourself. Should you rebrand?

Rebranding is more than just changing the visual, the slogan, the tagline. It takes so much intricate work on planning, conceptualizing, prototyping and launching one.

A good reason for you to rebrand is to reposition your brand. But if you just find your brand name off-parallel to your brand strategy, then think several times first. Remember, the whole team or company will be working on it for several months and no one wants their productivity wasted at the end of the day.

Be clear and specific.

You have to set objectives for your rebranding. If you’re deciding on a new name, make sure that it will clearly reflect what your company is about. It makes everything clear and simple, and it helps sellers when they are first connecting with your “new” brand.

Cultivate responsible work setting.

Giving your people responsibility and authority is more than just designating them on certain projects. It involves tremendous amounts of communication and coordination across all departments or within your team if you’re a small company. What are the key projects and deliverables? The things that are most likely to screw things up? Plan every single thing out and make sure that everyone gets socially involved.

Manage a detailed plan.

Everyone’s focus should be on the deliverables. If your the leader, your focus is monitoring that all designated deliverables are surely done well. It’s necessary to check up on how everyone is doing from time to time so that when dilemmas begin to surface, solutions will be done early.

Be realistic about the PR attention that you’ll be getting.

It’s not going to be a big problem for global brands since the world notices when they do something new. But for small to medium scale businesses, how will you launch your rebranding? Does it come timely to an upcoming event? Will your desired target of launching get overshadowed by bigger releases? You have to determine when, where and how will the public be informed about your rebranding.

Consider your team and clients.

Inspire your team on how each of you can take the rebranding concept to a different level. After all, they’ll all be responsible for the company’s major accomplishments and setbacks.

The same goes with your clients. A great rebrand is exciting to your customers as well as your internal team. More importantly, the change shouldn’t mean a lot of extra work for them. Plan with their needs at the top of your mind.

Your launch day is just the start of everything.

Launch day is your first step in fulfilling the company vision. The rebrand you adopt needs to guide how you conduct business from that day forward.