Using and making videos on phone as part of your content marketing strategy are seriously hitting on the trend for quite some time now.
But many small business owners like you who are just starting out are probably looking for great tips on how to make videos even at the convenience of your own phone or tablet.
Here are some useful tips on making videos like a pro:
Detailed research and original concept is the key.
Okay, you’ve compiled relevant ideas that fit your content marketing strategy. Now, time for research. One of the common misconceptions about doing research for a video content is copying the exact information without giving proper credits to the original source. This is a big no.
The credibility and the creative concept of your video content matters in order to generate wider exposure and click-through rates. The originality of your concept depends on your target audience’s interests. Make sure that you’re constantly up-to-date with the latest trends on social media or get in touch with them personally!
Remember, a fresh concept that your target audience finds entertaining and socially relevant will attract the right engagement. Research thoroughly. deliver high quality concepts and you’ll get great results.
Audio is very important as your video. Don’t take it for granted.
I’ve personally encountered video contents with high-resolution images and good story flow, but the audio, well, not so much to please my ears.
Audio creates the momentum of your video, that’s why it’s more important than the video itself. In some cases, the audio might sound superb but it doesn’t fit the video’s type of messaging.
Here’s our tip:
- Find out if your music must support the video only or it creates the overall vibe of your video. If your content contains technical information, it’s best to find audio that doesn’t draw the viewer’s attention away from the video. If your video wants to convey diverse concepts, then look for audio types that trigger the viewer’s emotion.
Maximize using video editing apps.
It saves time, money, resources and is convenient to do anytime of the day! More and more video apps have started to exist in the market, that’s why there’s no reason to start doing the video in your hands, even small business owners can!
There are different video editing apps being offered free or premium and these all come with unique features that you need, depending on the type of content you want to create.
Try out these mobile video editing apps:
nderstand how color psychology works.
Using the right colors will determine your viewer’s mood and sparks conversation, so make sure to use them accordingly.
Plan your video content in advance.
When your videos seem done in a rush, the result easily shows. Either there’s no engagement tractions or you’ll be receiving backlash for copying from someone else’s content.
Make sure that you always plan your videos ahead of time so that you can adjust easily to whatever unexpected circumstances that you’ll encounter along the video editing process.