Digital Marketing is a term defined to achieve your business objectives and goals using the online channels that include but are not limited to search engines, social media platforms, content creation & advertising in order to educate, engage & market your product or service to potential buyers.

To make it easier to understand digital marketing in its’ simplest term, it’s all about promoting your products and services online. Digital has become a part of our existence. From shopping apparel to groceries, furniture & getting laundry delivered, everything is online. With this new shift, marketers did not waste anytime and quickly adapted to use social media & other digital tools to push & pull the consumer which gave birth to Digital marketing.

Here’s a more detailed information on what’s included in digital marketing.

• The Website is one of the most significant components of digital marketing as without it nobody can conduct online business and will not have any online identity at all. A simply designed website becomes the online store for e-merchants and a digital platform for those who wish to spread awareness for self-promotion or commercial reason.
• Content, In order to ensure that online buyers or information seekers actually engage with your content, make sure it’s of high quality. “Content is the King” and it is one of the key components of digital marketing. Popular search engines also favor sites with quality content. You can opt for copy-writing for a better lead generation experience. This suggests writing content primarily for the purpose of advertising or marketing.
• This kind of digital marketing aims at making the business website SEO optimized. Search Engine Optimization is concerned with enhancing the website visibility in organic (non-paid) search engine results. It covers both the creative and technical elements necessary to escalate rankings, drive traffic, and boost recognition in popular search engines.
• Search Engine Marketing (SEM) usually involves promoting and marketing a business or brand using paid advertisements, which is displayed on search engine results pages (or SERPs). One has to make payments to Google to display their ads in the search results. This component of digital marketing helps to capture the attention of the targeted audience at the right time, favoring lead generation. In-depth internet marketing, campaign analysis, and success tracking are possible as well.
• Email Marketing – A robust email marketing strategy adds value and strength to one’s digital marketing campaign. Through the use of email facility, a wider spectrum of targeted masses can be informed about the availability of your products/services. Better customer insight is available through valuable and precise metrics like open rates, delivery rates, subscriber retention rates, and click-to-deliver rates.
• Social Media Marketing – Social media is a reliable and credible medium of digital marketing, which can go a long way to improve and expand brand recognition online. This helps to reach customers and prospects better through social platforms like Twitter, Facebook, Instagram, and Pinterest.

Digital marketing involves any marketing and advertising effort made online (digitally) to help multiply business scopes and profitability. Besides already popular digital marketing types, several new concepts are also emerging. For instance, Influencer Marketing and Virtual/Augmented Reality.