Ever since Amazon’s Echo and Google Home took over by the end of the year 2018, with an estimated 56 million units and dominating American and even Indian households, 2019 is going to be a great year for marketers to be more competitive and venture on voice search.

Nowadays, people are digging more on using voice devices for several purposes: asking for information, placing online orders or compiling shopping lists — you name it. It has become incredibly popular because of its convenience, whether you’re using a Smart home “hub” or your mobile phone. ComCast even reported that by 2020, it’s possible that 50% of searches will mostly be voice-based — which is currently an ongoing development that needs to be improved.

Undoubtedly, voice search is becoming an innovative digital breakthrough.

Voice search optimization is more unique than traditional SEO optimization because people tend to talk to their voice assistant in a natural language. Although on a typed in search a question doesn’t need to be too accurate, a voice search will have to require the W’s – who, what, why, where to get more specific results. That’s why marketing on voice search as early as now because it can possibly guarantee possibilities of ranking higher when someone asks their personal voice assistant about products or services that’s related to yours.

Another reason for business owners and marketers to leverage on being active in voice search is because it’s what’s most convenient and saves time, especially for the Millennials and Gen Zs. These type of market are the ones who are always on-the-go and looking for ways to make their lives easier.

Let’s say you are an online booking or reservation site and you’re optimizing on voice search as part of your marketing plan. Someone asks their voice assistant for a nearby restaurant or place to go to rather than skimming on their phone researching. Your product/service will most likely be found at the first-page of the search results. Now imagine how many customers can you bring on a regular basis with that.

That’s how powerful someone’s voice is. It will easily drive conversions, and people will quickly recognize the value of what you offer to them.

Another interesting thing about voice search is that it won’t just be limited to home hubs and smartphones in the coming years. Even globally-known electronic companies are getting their hands on creating and launching home appliances and automobiles powered by voice command, all projected to be released this year and 2020.

When there’s more demand for something that provides convenience, that is voice search, there’s going to be constant innovations for it. There is going to be larger competition among different kinds of industry.

Voice search will just keep getting bigger and better, and the majority of the global population anticipates for this digital evolution.

That’s why it’s extremely important to take multiple steps ahead. Voice searches are the newest trend that is likely to become online advertising’s next big thing. Spending some time and investing in voice search optimization will help you reach more people and gain loyal customers.