Do you need a PPC manager in High Point NC? A dear friend who owned a business once asked me, “Do I need to look for someone who can get my business to appear on the first page of the search engine results?”, to which I replied, “Well, it depends. But a PPC Manager sure wouldn’t hurt you.”

If you’re relatively new to the world of pay-per-click or PPC, it’s one of the fastest ways to for attracting potential leads and ready-to-purchase customers. But getting results from PPC marketing is one of the common struggles for many new business owners because they’re constantly pouring their budget but not get any conversions quickly.

But here’s the thing: if you’ve been advertising for only a few days or even months, you wouldn’t see immediate results because these things takes a while to be discovered by your audience.

Good thing that there’s what we call PPC manager who can do it for you. Whether you’re hiring an advertising/marketing team or an independent professional, they’ll be able to guide you through the different strategies that you can do to increase your chances of becoming a higher ranking site.

Can’t determine if you need to hire someone to manage your PPC account? Here are some signs you need to find out:

1. You have a disorganized account. We’ve handled some clients who had unnecessary ad groupings on their PPC account which actually adds up to their expenses since their bidding on too many low search volume keywords or phrases and targeting the wrong type of audience.
2. You have low CTR (Click-Through Rate). According to Google, the average CTR for Search Network is 2%, but it doesn’t necessarily mean that it’s a good thing. Every industry has their respective business models, which means that there are several approaches on how you can increase your website’s clickability. Even if 2% is the average, you wouldn’t want to settle for the average… right?
3. You’re doing everything to market your business. Not all people can do multi-tasking effectively. From social media to content marketing to SEO, it’s not going to work if you’re going to manage everything in your hands. Better outsource some of the work so you can focus on improving your business.
4. You did not research your keywords very well. Another thing that business owners who are handling new PPC accounts often complain about why they’re not getting enough results. It turns out that some of their keywords are not actually relevant to their products/services. In order to have a conversion, your keyword should match with what’s found on your website. Otherwise, it would not trigger good search results.
5. You’ve spent waaaay too much money. That’s why some business owners are not trying to take advantage of the PPC game is because they’ve spent so much money and didn’t get any results. The secret to having good PPC results is not based on how high you’re bidding for a certain keyword. There are different strategic approaches in terms of when to raise or lower your bid for a certain keyword, which would often be triggered by factors like the latest consumer trends.

It’s a good thing that you can now actually achieve having getting conversions without putting out so much money. Uubex has been helping High Point-based businesses grow their brands effectively by handling PPC Management, Content Creation, Social Media Marketing and without contracts with bundle prices starting at $149.