Pay-per-click is one of online advertising’s quickest ways to generate leads and drive website traffic, but it’s also the trickiest part of your online marketing strategy. Here’s the thing: there are different PPC management tips that are existing in the online world today. But did you ever find tips that are specifically fit for flooring contractors like you?
Don’t worry, we’ve crafted PPC Management tips specifically for flooring contractors. We’ll discuss with you three important things that will help you fully grasp on what PPC tactics work for small businesses like you and where can you leverage in order to compete with bigger companies in the industry landscape.
Meticulous keyword research
One of the most often overlooked mistakes committed by small business owners is diving right into the keywords that would best fit on how their business looks like to their target audience. You might be aiming for keywords like, “where to find local flooring contractors” or “best local flooring contractors in North Carolina”.
But, the not-so-good thing about going for these kinds of keywords are:
- It is a good thing that they might be high-volume search keywords, which might also mean that many online marketers might also be using these keywords, which lessens your chance of becoming more visible on the search engine results
- Going for the keywords right away without conducting a detailed keyword research and planning using the Google Keyword Planner is that it tends to become more expensive
- You’d receive fewer clicks and web traffic. Why? Your keywords do not appear on any social media/web content that your audience sees
Here’s that step-by-step process that you need to do first:
- Make sure that your website is SEO-optimized
- Your social media platforms must also contain all the information that you have on your website. There should also be complete contact info and social CTA (Call-To-Action)
- Make sure that your social content is updated and has a redirecting link to your website’s landing page.
- In simpler terms, the key here is: your desired keywords must be present in all your digital marketing platforms.
When you’ve made sure that you’ve done all these, plan out thorough keyword research using the Google Keyword Planner and find out the keywords that will best fit your consumer’s intent to buy a certain product or service.
Always make sure that the keywords you’ll include will also be actively used for onsite and offsite marketing.
Write effective ad copy
Ad copy is the web copy that’s going to appear when you look something up on Google, so make sure that’s going to be something that an online user will want to read and will get them to purchase from you.
Here’s SEM Rush’s 10 ad copy writing techniques.
A/B Testing Landing Pages
This procedure is also something that small business owners often choose not to do because they might end up spending higher than their budget.
I remember a B2B client who would often question why he wasn’t getting enough conversions on their landing page. They were running a search keyword campaign for that landing page, so it would be a complete waste if we stopped the PPC campaign for that. Our team suggested that they create a separate landing page with a simpler user interface. We created a search campaign for that on Google AdWords and after a few months that both landing pages were up and running, it turned out that the latter worked better than the old landing page.
What’s good about A/B testing several landing pages is that you get to see what’s user-effective for your target audience and what’s not. Do not skip on this process, this might help you save your bucks!
If you need more help with PPC Management, choose to work with Uubex .You may contact us here.