Is page speed important for digital marketing? Yesssssssssss.   Are your customers or potential customers going to wait 15 seconds for your page to load?  Probably not.  You better serve that page is less than 5 seconds or your visitors are going to go to another page.  There are many ways to speed up your site, you can get a faster hosting plan, many hosting plans are designed for a specific CMC, the server is optimized to run that script. You can also optimize your design so you don’t have more than 150 requests.  Requests refer to images, scripts, css files, font files. You can also optimize images, why upload a 2000 pixel logo when on screen it’s only like 150 pixels.