Graphic design is an important aspect of grabbing people’s attention. Behind every successful campaign is the perfect science of combining the right colors, textures, illustrations and symbolism to create the perfect visual harmony that appeals to consumers.
The hottest graphic design trends are all over the search engine results when you look for it, but too little of those who talk about the outdated ones. That’s why we curated graphic design trends that you might not want to consider using for your campaign’s next visual inspiration.
Here are some of them:
Complex and Detailed Designs
- Looking over the history of visual design, the advertising industry recognized the importance of intricate details and the value of craftsmanship. But it’s already 2019. Modern retro and minimalism is paving the way for crispier approach to design: from material design to fashion. Everyone wants it simple nowadays.
Different Typographic Fonts Combined
- It’s true, mix and match of typographic fonts do look pleasant as it creates good contrast. But it reached a certain point where some brands make this their permanent trademark. Although visually pleasant, it also creates restraint on what you can visually showcase if you want to achieve visual versatility for your brand.
Cookie-Cutter Layout (Web Design)
- A lot of brands and even big companies went for this web design trend which at first doesn’t look so wrong. But, what’s the fuss? It does not make your brand different from the rest (assuming that your competitors’ website looks the same as yours) which potentially leads to lesser conversions and bigger bounce rates.
It’s good to be aware of the design trends, but know when it’s also most appropriate to consider switching for better graphic design.