Most businesses and companies would do anything just to keep with what’s trending, specifically on updating visual assets such as web design every now and then.
But, beneath all these design trends that promises to guarantee success to your business’ website, here’s what’s more important when improving your website.
Website Speed
Humans are impatient, you can’t make them wait longer than three seconds. And one of the things that can make them lose interest is slow web speed. Would a beautifully crafted, interactive website create an impact on you if the website speed was really slow?
You can’t afford to compromise potential revenue with web design that takes too long to load the website. Before anything else, think about how your website will affect the user’s decisions.
Responsive Web Design
Website responsiveness is significant especially for search engine optimization because it allows triggering higher link search potential. Otherwise, the amount of redirects that your website does decreases your chance for a higher global search ranking.
Allowing your web page to be fully flexible across all kinds of devices leads to lower bounce rates, increase in conversions and enhanced user experience.
Chat-bots / Machine Learning
Although it might seem a possible threat for human-operated customer service for some of the global brands, chat-bots and machine learning will continuously be the leading innovation for enhanced website user interaction. It will drive seamless conversations because they are able to analyze a user’s query based on past history of clientele interactions.
Updated Company Information
This is a given. Sometimes, when you visit a website and you find out that their contact details are not recently updated. U
