It’s more than just building links, creating blog content or building strong keywords to grow organic results — SEO is a complex field, but a rewarding one if you know more than just the basics.

Honestly, things can get a little overwhelming especially if you’re new to the world of SEO. But once you’ve learned the core fundamentals of what makes an effective SEO practice, it will now be easier to learn combining different techniques on making it at the top search results.

Here are the things you must learn about:

The impact of domain authority and page authority

Domain authority, powered by Moz, determines if your website’s domain is trustworthy while Page Authority works similarly but it determines per specific webpage. The higher your ranking, the higher your website’s discoverability will be. The higher the number of quality inbound links there is, your authority increases.

How do you create quality inbound links?

• Set up all your social media accounts nicely and stay active always.
• Publish SEO-optimized blogs, news and articles.
• Produce valuable and relevant content daily.
• Venture in guest blogging and influencer marketing campaigns.
• Share other article or blog links… don’t forget to give credits!

The value of content marketing to skyrocket your SEO game

Content marketing brings an essential value to your marketing strategy, primarily because establishing high quality content helps develop optimizing your targeted keywords in the long run and also helps build audience loyalty over time.

How to create quality content marketing:

• Develop a strong content marketing strategy.
• Practice reading content that your target audience enjoys reading.
• Create a content calendar (what to post, when to post, captions)
• Repurpose some old, long-form content into shorter posts.
• Engage with your audience on every social platform.

Measuring data and analytics

You have to go deep in SEO in order to determine and interpret results and gather insights on how you’re going to make the next approach in your keyword game. With Google Analytics, you can explore different metrics and reports, and read up on more on improving analytics.

Here are the most important key metrics that you need to keep an eye on:

• Conversions
• Bounce Rate
• Acquisition Overview
• Source of Traffic
• Interactions per Visit (Pages/Session)
• Lead Generation Cost (Cost per Conversion)

Keyword research is important, important and important!

You have to be able to identify head keywords or short, high-volume keywords and long-tail keywords or longer, conversational, low-volume keywords. By conducting in-depth research about what keywords would you want to bid on for your search campaign or incorporate as part of your on-page optimization. it will do beyond wonders for you and your sales.

For you to be able to create a good SEO strategy, you must be able to identify your target user’s search behavior and their intent whenever searching for a specific product or service. From there, you’ll be able to filter out specific queries that you can leverage when forming a list of keywords that will help your brand be more discoverable.

Google Trends help you identify what keywords or phrases have been trending and not, depending on the demographics.

Once you get all these core fundamentals working out for you, then you’ll know that your’re doing SEO the right way.