The majority of YouTube viewers aren’t huge fans of advertising, so you’ll have to think carefully about how you’re going to raise awareness about your brand while keeping viewers entertained.

This might sound intimidating, but with the right approach, it’s totally doable. You can utilize on these three things:

• Creating and optimizing your YouTube channel
• Understanding your audience (and your competition) using data
• Advertising on YouTube through YouTube ads and influencer marketing

But here’s a brief guide on how you can get the latest ideas for your video content marketing.

Look at the infographic below.