It seems that even among local painting companies, things have been getting more competitive in terms of marketing their services online or offline.
Aside from having a website, your digital marketing initiatives do not stop there. You have to make sure that you have a good social media presence, then there’s the paid online ads and search engine marketing. And we’re pretty reluctant to say that digital marketing and social media marketing agencies is what’s going to keep your business alive for the next couple of years.
How do you exactly market a painting company?
Although there might be several painting companies existing in your community, it’s possible to have a different approach, especially in the local scene. That’s why our magic keyword here is: local.
Local Content Marketing
Perhaps one of the most, if not the highest, form of digital advertising is establishing a long term content marketing strategy. If you’re a local painting company, you don’t want to compete with bigger painting companies who are several steps ahead from you.
It might be hard to establish a locally-focused content since it takes more time to determine what kind of content would consumers in your area are interested in, but it can bring your business a few steps forward in terms of brand visibility in terms of local search results.
How do you start in local content marketing? Here are some sample generic topics that can get you started:
- Local community news and how it impacts your community
- User-generated content (short quizzes, polls, etc.)
- DIY tutorials and tips on how to paint
- How to apply paint on different surfaces
Local Sponsorships, Promotions, and Events
What’s a more personal way for a company to be known by potential customers is to be recognized during local community events.
This may actually require you to spend more than you can, but think about when you start getting active in supporting different local causes, it will help strengthen your brand’s business profile.
Whether you want to showcase your company’s services give free quotations or get creative with gimmicks like giving away special freebies or a discounted services raffle, it’s up to you on how you can utilize being up close with your potential clients.
Don’t forget to post these on social media so your target audience can get to know more about your company’s latest offline activities.
Local Search Engine Optimization
Local SEO is the most important online marketing initiative because search is constantly changing the way customers get to know which businesses they can essentially trust.
In order to increase your chances of having good SEO, your website must be established first. For optimum results, it’s best to consult with a digital marketing agency like Uubex who can make you stay visible online.
Local Targeted Ads
For Google AdWords and Facebook ads, you can create paid campaigns that only targets local people depending on their demographics.
Tip: Do not make your targeting too broad, because this might show to more people but this will only make you spend more ad budget plus, they cannot become potential customers if they’re not within your location.
