The world’s hottest multimedia messaging app that’s being used by millions of daily active users worldwide is expectedly to grow by the end of the year 2019. Snapchat users are definitely taking over the globe by storm — and it’s expected to go fast as real-time updates and live interaction are becoming the world’s next level of digital advertising.
Snapchat, founded by Evan Spiegel, Bobby Murphy and Reggie Brown in 2011, started off as an app exclusively available for iOS. What you might not know now is Snapchat’s My Story and Live Story app features are the original pioneers for the world’s next level of digital marketing.
Here are the basic Snapchat stats you need to know:
As of Q4 in 2018, Snapchat has acquired 188M active users but is having their fair share of up and down occurrences when it comes to new users brought about by the app’s new design or its security features.
Roughly 63% of Snapchat users use the app daily, 79% of which are females and 30% of these users coming from the US. Over 300 million Snaps are being viewed daily, with average daily view of 40 minutes per day for age
What’s the average age of a Snapchat user?
According to Snapchat, more than 70% of their users are mostly 18-25 years old, commonly known as the Gen Z audience. Aside from that, almost 80% of the user population still preferred using Snapchat over other social networking platforms. This demographic may be less brand loyal and more likely to follow trends than other demographics.
What does this mean for your business?
The Generation Z audience, having been born after
- Social media is part of their daily living
- They use different platforms for different shopping journey
- They want hyperrealistic interaction with brands
- Influencers are their major preferences before purchase
- Visual-centric consumers
- Socially diverse culture, easier to communicate with them through advocacy campaigns
- Extremely optimistic about technology and other trends that matters to them
As such, they are expecting more from brands and businesses who are worthy of getting their attention and persuade them to try new products or services.
Although this may seem to be the case, there are endlessly creative ways to captivate the Gen Z’s attention, especially on Snapchat.
- Invest in original and visually captivating social media campaigns
- Make sure that your ad placements are necessary and where the Gen Zs are most active in
- Establish consumer loyalty through meaningful interactions
- Make everything mobile-optimized
- Commit that you can give them a privacy-friendly experience
- Make everything relatable to the daily trend or their current situation
- Keep your content short, sharp and entertaining
- Influencer campaigns will get your way to their hearts faster
- Make the transaction as seamless as possible
- Maintain a simple and UX-friendly website
- Don’t skip on the other socials. Utilize how you’re going to make the consumer journey a great ride for them. After all, the Gen Zs are risk-takers and very open to innovative concepts.
That being said, Snapchat will surely rise above it’s other giant social media competitors like Facebook and Instagram. Keep an eye out for the latest juices on tech and social trends so you won’t be left out in the landscape!