Aside from Instagram’s algorithm change to prioritizing personalized content appearing on your feed, what else is there to discover about the world’s second most used social media platform?

Brand engagement on Instagram is 10x higher than Facebook, 54x times higher than Pinterest, and 84x higher than Twitter, making in the most engaging platform.

Why? Here are four reasons:

• Instagram favors customized, relevant content. Instagram’s latest algorithm shifts are in more favor of personal, appealing content and are constantly changing the online user’s experience based on data.
• Most users spend more time on Instagram. The Generation Z and Millennial audience are digital natives, after all. Users belonging to the age bracket of 15-24 actually spends more than 1 hour on Instagram every day, higher than Facebook and Snaphat by as much as 30% to 45%.
• Instagram is all where engaging content creators are. Most of the contents from Instagram are crafted by famous celebrities, social media influencers, and creative minds who can offer different kinds of appealing visual content for users to discover.
• It values creativity, from your strategy to visuals. Instagram is the home of the best photos and videos after all, and people best respond to visual information delivered real-time rather than words only. It gets higher social media interactions, likes and shares — results that you can achieve when you build a good visual branding of your business.

Have a new product? Introduce it on Instagram first. 60% of online users discover new products on Instagram.

Once you’ve successfully launched your products on Instagram, look out after your audience and engage with them! Here are some of our quick and surefire tips for successful engagement with your customers:

• Post photos and videos regularly.
• Maximize using IG Stories
• Use Instagram Live for product testimonials, reviews or announcements
• Reply to user’s comments
• Reply to DMs

Other ways to increase your visibility on Instagram is by using their latest features such as stories highlight, following hashtags, and story polls.

The more you find ways on making your target audience spend more time on Instagram, the more you’ll be able to monetize. Make sure that you do these steps consistently.

Hashtag gaming is still on, but there’s a twist: don’t use them over and over again.

While it may be okay to use hashtags that are relevant to your post, having to use them over and over again doesn’t actually helps you rank on getting more online exposures. Putting too much hashtags and not changing them will make you appear as spam, generating lower reach and engagement.

Here’s what to do: Try to figure which hashtags have the highest number of followers. DO NOT USE THEM ALL THE TIME. Why? Because you have too many competitors for the same high-volume hashtag. The tendency when that happens is that instead of shining in your own hashtag trademark, you’re keeping up with the same competitors which makes them outshine you especially if you’re a newly launched brand.

Try to go for the hashtags that are only relevant to you and work your way around medium-volume hashtags or better yet, you can create your own hashtags too. It helps establish your branding.