Social media presence is a must-do for all businesses regardless of scale. And this 2019, there will be surefire increase in online users that’s why posting on social media has to be every businesses’ constant practice.

Here are some of our tips on how to post on social media.

Know your audience, then determine the social media platforms you’re going to use.

If your business is relatively new to social media, chances are you’d want to target every kind of social media platform where everyone is. But the common mistake here is, businesses usually don’t filter out what social media sites their target market is most active on.

Some businesses will still post on LinkedIn when they’re not a B2B company, or some B2B companies will infiltrate Pinterest knowing that their demographic are not visual thinkers.

Choosing which platform you want to be active on depends on your target audience’s online preferences. Conduct short surveys online to find out how they go about on social media — their preferences, the things they want to see on their feed, demographics or interests.

Don’t forget to promot your social media accounts, but don’t make it seem like a spam post.

Don’t expect customers to go looking for you online — you should be able to tell them that you exist. Convenience matters more for the online community, and if you make it easier (bonus: entertaining) for them to follow you on social media, the willingness to take action increases.

You can start by promoting your social media accounts at the end of each posts once or twice a week, or even include it as additional content in your blog posts and/or email marketing.

One thing that you should keep in mind is that when you’re doing this, don’t do it on a daily basis. Sometimes, this might tend off as annoying to some online users and can possibly become the reason for them to unfollow you.

People are always after what’s new. Be aware, be present and be along with the trends.

If you want to gain huge social media presence, you have to play along with what’s in among your online audience in real-time. This could actually give your brand wider exposure and who knows, you might even go viral for it!

How to find out what’s the trend? As Twitter’s quote would say, “Take a look at what’s happening now.” You can easily track what’s going on through social media platforms. On Twitter, you have the trending section on the left side of your feed or you can go look for specific hashtags.

Your visuals extremely matter, make it appealing.

It’s getting difficult to be noticed on someone’s social media feed, that’s why the ultimate dealbreaker now is great content and superb-looking visuals.

While it’s okay to use stock photos for your social media posts, do not use boring ones or those that are not relevant to your brand messaging. Make sure that these images connects with your audience.

It could be as simple like behind-the-scenes of your team who’s working for the company and seminars/conventions/conferences or a creative storytelling approach such as featuring people who’ve had experience purchasing your products or services.

Community engagement should be your main component to build trust and loyalty from your online audience.

Apart from all the tips we’ve given, building a strong social media presence must start by creating an online community that understands consumer needs and engages with the people on a daily basis.

If someone comments on your posts, give it a thumbs up or a heart and reply something back to them. You can also interact with them by asking questions or saying thank you to them for always interacting with your social media contents. This helps you develop real relationships with your customers.