Businesses want to get their hands on as much as digital marketing as possible. But sometimes, with a limited budget and selective or close-to- none digital expertise at hand, is it really necessary for you to have it all?

This blog will help you understand more what options you can have for every stage of your marketing funnel. Let’s break down these digital marketing niches in 3 categories: acquisition, retention and conversion.

Acquisition is the stage where you want to gain customers and involves persuasion for these customers to purchase a product or service.

Some of the digital marketing practices that belongs this category are:

• Search Engine Optimization (SEO)
• Search Engine Marketing
• Influencer Marketing
• Social Media Marketing
• Affiliate Marketing

What Works Best: Social Media, SEO and SEM produces positive results. However, if you’re going to go higher with paid than organic advertising, make sure that you’re targeting the right audience. That way, you’d be able to concentrate on getting a close to accurate analysis of your consumers which helps on improving your product or service.

Retention is all about maintaining harmonious communication with your existing customers.

Some of the included niches for this category are:

• Email Marketing
• Community Building (Social Media)
• Re-targeting Audiences

What Works Best: Although all of these are effective, you should better work your way consistently with community building, especially on social media. This helps to achieve that “humanized approach” to communicating with your customers. They like getting direct responses, it helps build their trust and loyalty towards your brand.

And lastly, conversion is the final phase where you encourage your customers to make a decision: whether it’s a purchase or a sign-up.

Some of the best practices here are:

• Copywriting
• Landing Page Design
• Email Marketing

What Works Best: Each marketing niche have their own set of pro’s and con’s. What’s more important is you can apply the principles in order to create an effective technique on that specific niche.