Social media ads, they’re just about everywhere whenever you’re online.
It’s quite challenging to squeeze in the landscape today, with every business trying to achieve generating big traffic to their website by placing large chunks of their budget for digital marketing, specifically for paid social media advertising, whether on Facebook, Instagram, Twitter or LinkedIn.
But, does it work for everyone?
As of 2018, there are about 4 million small businesses on Facebook who pays for social media advertising. While on Instagram, 41% of marketers have utilized using different types of formats to advertise.
That’s quite a big number which we’ll be expecting to progress at a rapid pace considering the level of competition in the social landscape between multiple brands.
The reason why some of the businesses fail at is due to several contributing factors: wrong audience targeting, over-allocation of budget on one platform which can lead to low ROI, the quality of content being advertised isn’t interesting enough and such– it’s a really complicated thing, and of which can spiral down one’s business into financial setbacks if not continuously monitored and taken care of.
That’s why some of the businesses cut this kind of financial risk by testing the waters first: trying out paid social advertising for a few months, determining what kinds of platform do their ads work best based from the analytics’ results and that’s the time they start to invest in it.
If that’s case, why is everyone after paid advertising?
Compared to organic advertising which focuses on the value of developing a carefully thought out, long-term strategy, paid advertising is all about the urgency. Businesses wants to see immediate results: get their ads to show to as many people as possible and getting closely accurate data straight from their target consumers’ behavior.
So what should I choose then?
It’s best to do a variation of both paid and organic, with paid advertising instantly generating
