Small businesses who are just starting to build their online presence and gain followers have little to no advertising budget at all. That’s why they stick to organic marketing, which is basically relying on free tools and services in order to communicate with their target audience.

The question is, how can you grow your business organically?

Nowadays, business owners want their product to be recognized, that’s why they would mostly prefer spending on paid ad campaigns in order to promote their ads faster and on a bigger scale of audience while achieving their target ROI in a shorter period of time. But our team has an alternative solution for that.

Here’s our best tips to utilize organic marketing for your business:

Don’t neglect the power of SEO.

Whether its on social media or blog, don’t forget that a strong SEO title plays an important component by creating higher chance for your business to be discovered. You have to fix:

• Your SEO title. It shouldn’t won’t be too long, 50-60 characters is enough. Readability is important, users want brief and concise results for their questions.
• Your keyphrase or specific keywords that best highlight what your product or content talks about. It helps to make your brand be more discovered once a user searches for a specific keyphrase.

Practice using emojis – but not too much.

Emojis have become our innovative way of expressing certain things that can’t be easily explained in words. It humanizes your brand’s personality. It attracts engagement because emojis tend to convey emotions even before the your audience reads something you’ve posted. On the other hand, avoid using too much emojis on a single post because it  tends to look too informal for some people.

Choose the right amount of hashtags.

A good amount of hashtag to use on Instagram is 11 hashtags, but it all depends on how relevant your content is to your desired hashtags.

Create content that matters to your target audience.

One wrong way that businesses only tend to care about is growing their followers and not actually investing on quality content for their audience to constantly watch out for. Your content is like food: it has to appeal and nourish people. Your content must simultaneously speak and engage to your audience, otherwise they will just ignore what you’ve been feeding them