PPC or Pay Per Click is a way you can generate more sales for your business. It’s an internet marketing strategy of mostly buying ads on Google, Bing or Facebook. The cost can vary by industry and area. Some areas have less competition than others so the same keyword will be more expensive on a bigger city than on smaller towns. Also the type of ad will come into play. Ads on the search network are more expensive than ads shown on YouTube. Let’s not forget time of the day. If you show ads after 9 pm, they will be cheaper than showing them at 2pm. But can you answer calls at 9pm?

PPC Management

PPC management is very important, since constant campaign tuning is always required to pay less per click. Campaigns have a learning period, meaning at this time they are trying to find you the best audience possible, at this time the cost per click will be high, very high, the cost will go down once your campaign knows what type of audiences to bring you. This can take weeks to months depending on how much money you’re feeding it. The more money you feed it the quicker it will find out the best audience for you. This process can be shorten if you’re familiar with the industry. But it’s always good to start a new campaign to learn the new search trends. Searches change over time .

How much is PPC Management?

PPC management can be percentage of how much you spend on ads. It can be from 10-20% plus campaign setup cost and creatives. The creatives are the images/videos. The campaign setup is creating that campaign, setting up tracking, landing pages, etc.

Do not be cheap on creatives and landing page setup, it’s very worth it to have a professional setup that converts and it’s trackable. A good ppc campaign will take sometime to setup.