With all the digital marketing trends that millions of marketers and owners are trying to get their hands on for their business strategy plan, which ones of these trends does actually work for the “long-term” plan?
Marketing, in general, aims for one thing: grabbing people’s attention. No matter what circumstances you’d get caught up with, as long as you build up the hype combined with exceptional community engagement, will do the trick. However, there is no specific formula for marketers to achieve that kind of goal 100% of the time.
Here are 4 trends that will do the real work:
Quality Content Marketing
It’s not just about creating a shareable post and gaining thousands of likes, comments and shares — it’s about keeping up with your target audiences’ online behavior. That’s what determines what kind of content you should be creating.
What’s the best form of content marketing? There are no limitations, to be exact. You can go for long-form blog posts, influencer/review vlogs or “edutainment” (educational entertainment) videos or get creative and social by sharing memes or doing live giveaway videos. There’s a balance on creating ways to do it, it all depends on what your audience wants to see.
Visual Design
Let’s face it: Most of our interactions in the future will be produced by artificial intelligence (although it is starting to happen now). But, one aspect that will still have a human-driven element is visual design. The nature of design itself is meant to humanize the brand: it breaks the social stigma, it drives nostalgia — you name the purpose and graphic design will give you that.
2019 foresees a combination of futuristic (3D Animation, Minimalism) and nostalgic (20th century-inspired visuals, resurgence of art history as visual influence) visual trends, and it will be a no-wonder that graphic design standards will remain bold, powerful and provocative enough to capture the human senses.
Artificial Intelligence (AI) and Data Analytics
This digital marketing trend plays one of the, if not the most, important role of all. Innovative breakthroughs now starts from AI’s incredible ability to analyze things at a faster pace. From understanding and producing data of various consumer behavior patterns to investigating what your competitors have been up to, AI will definitely go beyond human’s thinking capabilities.
UI/UX Design
Two words: psychology and functionalism. These two will determine how future websites will work. From websites designed for the various physically disabled audiences to voice control UIs for enhanced human-to-human approach with technology, the intent to create a truly meaningful online experience will surely be a big challenge for web designers to surpass.
